When in need of effective marketing, email marketing is extremely effective in that it involves creating a promotional email and sending it to a large audience. This is referred to as a “bulk email,” as it enables the sender to send the email simultaneously.
In order to effectively market products and services via email, there are two types of email marketing. The first is the transitional email, which is the email confirmation that a person receives once they have interacted with the company, such as subscribing to an email list. The second type of email marketing is the directional email, which is the email that contains some kind of promotional information for those that opted in to receive that information.
Best Email Marketing Software Programs for Mass Mailing
The best mass email sender software available today includes Bulk Mailer, Email Marketing Studio, and Email verifier. Below you will find short descriptions of the aforementioned email software:
- Email Marketing Studio – This free mass email software is used to send mass emails. The primary features include customizable templates, easy personalization of emails, list management using a built-in database, HTML editing, embedded image support, and flash.
- Bulk mailer – This bulk mailing software is free and is used to send out targeted email to subscriber lists. This bulk mail software is easy-to-use, although it has all of the tools that are needed to successfully complete an appealing email campaign designed to intrigue its audience. These tools include templates, easy editing, and list management tools that are designed to encourage a response from subscribers.
- Email Verifier – Also free-to-use, this is an important component to the mass mailing software suite, as it allows for the easy management of bulk email lists. It is very important that lists do not contain invalid email addresses so that users know how many individuals are receiving each email. The integration with Bulk Mailer is seamless, so Email Verifier makes content list management much easier. In addition, it is simple to export email addresses from Excel, Oracle, and MS SQL. The program can also be integrated with outside programs that make capturing subscriber emails easier.
- Email Verifier Lite – Also free to use, this very fast bulk mail program has the job of verifying email addresses to ensure they are not invalid. This ensures the mass mailing email list is clean. This email verification tool is very powerful, especially for those who must send email messages frequently. Frequent mass mailing campaigns mean having to constantly ensure the subscriber list is clean.
Unprecedented Bulk Email Marketing Software Features
There are a number of primary features that set this bulk email software apart from many others on the market. They include:
- High personalization with mail merge functions
- Special sending modes to use as a part of the built-in SMTP server
- Easy contact list management
- The ability to integrate attachments, images, and Flash into the newsletters by using the HTML editor
- Track opens, links, clicks, and unsubscribes without much effort.
- Customizable opt-in forms
- Email Verifier integration is very easy
- The ability to import and export contacts from external databases
Contacts can also be imported from Windows Address Book, Microsoft Outlook, Excel, Text, or CSV. You can also import and export from MySQL, MS SQL, ODBC/OLE, Access, Dbase, Paradox, and FoxPro.
You can also alter your sending modes by setting them to send emails in bursts, on a delay, or directly. Progress can be traced through the detailed sending monitor. This monitor will tell you when the message failed to send, allowing you to resend to those addresses. Every operation is outlined in this very detailed report.
Finally, you have international characters capabilities, as well as HTMl and full text formats to use. You can set up multiple bulk email campaigns through multiple email addresses, taking advantage of the styled text support and field processing in subject.